Despite the non-attractable myths about “dry” soups and noodles, formed in the minds of the Russians at the dawn of the formation of the fast food’s market, now this market has a huge potential for the development. The manufacturers are strongly changing a consumer’s attitude to their product, improving its quality constantly and introducing the innovative technologies.

About how the “instantaneous” courses are becoming more and more expensive and natural read in the article “The rough-and-ready” in the January issue of the magazine “Food Promotion. Prod & Prod”. According to researches of the leading experts, the capacity of the global fast food market has overcome the mark of 50 billion dollars long ago, and this index number has come close to the line at $1.5 billion in Russia. And even despite some slowdown of rate of growth, the domestic sector of the “quick” mashes and soup remains one of the most dynamic and attractive.

Rather favorable conditions have been formed to the manufacturers of marshmallows and pastes in the Russian market. A conservatism of the consumers’ preferences and a number of other factors allow most of the players to remain inert and do not make active steps to change the situation.

Read about the marmalade’s market and ways of its promotion in the article “Sweet pastoral” in the new issue of the magazine “Food promotion. Prod & Prod”.

As the majority of the players of the marmalade-pastoral’s market say, this market has gained quite clearly defined contours and a fairly clear structure over the last 4-5 years. At the same time one of the main distinguishing features of this segment is quite unusual “vertical” business struggle.

In the near future the starchy confectionery product will unlikely concede its leadership to the other popular sweets. Biscuits, wafers and spice cakes are eaten regularly relatively and non- relatively and therefore are not required the investments for the loud advertising campaigns. The domestic manufactures are standing on their own legs firmly and can offer a very different line of goods towards prices and quality. However, the foreign companies have a chance to gain its place in the market as well and to find their own unique consumer.

The theme of the promotion of the imported confectionery product into the Russian market is described in the In the January issue of the magazine “Food Promotion. Prod & Prod” in the article “The overseas Tricks”.

The domestic market of the imported confectionery product is one of the most filled and lively, it takes more than half of the candy manufacture, notably, there are large giants of the federal level as well as the local producers, selling goods in the region, where the enterprise is located, are among its participants. 

A new issue of the magazine “Food Promotion. Prod & Prod” was issued in the January of 2012 year. The theme that is declared in the issue has related not only to the Russian territory.

In the edition of the attention were the economic possibilities of trading partners - the countries that supply the Russian market their products. The economic possibilities of the trading partners – the countries that supply their products to the Russian market are under the remark of the editorial staff.

The materials, which help the foreign suppliers to find a dealer in the Russian food market, and the Russian wholesaler to get acquainted with the new proposals of the Western partners, have reflected under the rubric “The Marketing of the Region”

The project of the promotion of the Polish products in Russia is continuing in the article “The Polish’s zest”. A brief conversation, where the Authorized Representative Minister – the Embassy’s counselor of the Republic of Poland in Moscow Marchek Ochepka has told about the cuisine’s peculiarities of his nation and has expressed the hope that the national Poland brands, famous throughout the world, will soon be known to the Russian consumer, is put in at the article. Poland is selling the food products to the amount of more than $1 billion in Russia, but there are no such tasty and nutritious the traditional Polish food (which is in high demand for the hundreds of years) as: cheese ostsypok, juniperic sausages (yalovtsova), blood sausage, prunes in chocolate glazes, sesame peanut brittle (sezamks) in the Russian stores. These delicacies are almost unknown in Russia, although these products are in the same categories as the universally acknowledged Italian or Spanish gammon and French cheeses. The Polish goods are hold on to them in quality and, moreover, are the hallmark of the healthy Polish cuisine. Poland is one of those unusual countries where the industrial production is maximum ecologically. Accordingly, the products, manufactured here, excel at naturalness, high quality and unique flavor characteristics. Famous throughout the world, it is intending to gain the Russian consumers. The article “The Slavonic Sophistication”, about how the Polish delicacies are looking for the ways of entering to the Russian market, continues the theme.

The demand for cheese is growing in Russia firmly. The only question is: what product will a consumer buy in the store – the domestic or the foreign origin? The cheese-making, perhaps, is the only branch of the dairy industry, where the advantage is still belonging to the imported goods.

To the question “Whether the Russian manufacturer can to overcome the expansion of the foreign products?" answers the article “The Liquidity Direction” of the new issue of the magazine “Food Promotion. Prod & Prod”.

The Swiss, the Italian and the French can talk about cheese endlessly. It is a part of their national self-determination, the gastronomy’s basis, interlocking with the culture and the history closely. In Italy the financial loan are disbursed on security of the famous parmesan, in the UK Gloucester the skating competition of a head of cheese are organized every year, in Switzerland this product can be an exquisite gift at the wedding day.

Typically, a general characteristic of a particular market sector prevents to give the answer to the question: in which direction to develop its contact men further and what tactics to select for increasing the income of their own business. But the way out is. With the help of the original analytical tool the degree of the attractiveness of the three allied industries – the snacks, the cookies and the crackers can be determined.

In the January issue of the magazine “Food Promotion. Prod & Prod” in the article “A special approach” a comparative market analysis of the market of the crisp foods of the grain’s processing is described.

The analysis always construes a choice of the alternatives, for example, whether to develop in this market further or leave it, in which direction to grow, whether to diversify a business or to focus on one market segment only? However, the market studies are often purely descriptive and do not allow to view the attractiveness of the market.

The market of the canned meat market is going through difficult times. With the growth of a personal wealth and a quality of life the vector of the buyers’ interest is slowly, but surely, shifting towards more expensive products. The further fate of the industry depends largely on: whether the producers may to create more attractive image of the product, thereby, to guarantee its presence in a consumer basket. About the Russian market of the canned stewed meat and the pates as well as ways of its promotion read in the article “The Restless Household”, published in the January issue of the magazine “Food Promotion. Prod & Prod”.

According to the State Register, more than 1,700 companies – the manufacturers of the finished products and packs from meat and poultry are registered. According to the experts, there are about 450 manufactures, which work actively in the field of the canners-meat, and the most prominent figures of the market are no more than 15 players.

Today meat-vegetables mixes, meat mixes, chopped meat, sub-products at jelly form, conserves from meat of chicken, geese and turkeys are offering to a Russian consumer.

A new issue of the magazine “Food Promotion. Prod & Prod” was published in January 2012 year. The publication has provided the wide opportunities for a dialogue between all sectors of the food business, confirmation of this are the numerous interviews of the market players, published on its pages. The chief executives of the food and packaging structures, of the logistics companies, of the exhibition companies, of the trading departments of the foreign embassies as well as the chief executives of the representative offices of the foreign companies of the legislative authorities is telling about their business.

The magazine has begun to take the status of the influential of channel of communication. Some tell about their company and their potentialities. The others raise the questions concerning the quality of the products supplied to the food stuffs’ retail stores.

The relevant article “The uniqueness of the writer's theme” is opening the new number. This article tells about the culture of the alcohol-drinks consumption. It is hard to imagine a more complicated direction in marketing and branding than the promotion of the hard stuff products. Here the pinioning the legislative restrictive regulations and the unpredictability of the consumers’ preferences, which are very intricate, are intertwining. And if there is a full life at the segment of “beer-vodka”, than there are depression and boredom in the wine and liquor marketing: here there are almost neither interesting cavalcades, the “brave” products nor the substantial numbers of the strong brands.

A new issue of the magazine “Food Promotion. Prod & Prod” has been published in January of 2012 year. A culture of the hard staff’ intake in Russia has become a hot topic of the issue. The topic is discussing one of the always-on authors of the magazine – the Consulting writing desk of the Tamberg and the Badin, which has been exclusively working with the magazine for the past three years, providing the editorial staff interesting materials about the ways products’ promote in the Russian food market.

It is hard to imagine a more complicated direction in marketing and branding than the promotion of the hard stuff products. Here the pinioning legislative restrictive regulations and the unpredictability of the consumers’ preferences, which are very intricate, are intertwining. And if there is a full life at the segment of “beer-vodka”, than there are depression and boredom in the wine and liquor marketing: here there are almost no neither interesting cavalcades, the “brave” products or the substantial numbers of strong brands.

Increasingly, you can see the buyers, who carefully study a product’s mix near the store shelves. It is obvious that a consumer is tired of the chemical additives, flavorings and dyes. A consumer has begun to understand the importance of the aphorism: “You are what you eat”. The ideas of the healthy lifestyles and the healthy food have increasingly become popular and have brought a fashion on to the healthy and the functional products in thee various segments of the grocery market. The sphere of the confectionery products is not exception. However, to combine the benefits and the taste of sweet delicacy is not so easy in practice. It is even more difficult to convince a consumer that the delicious may be useful.

About the confectionery sweeties for a healthy lifestyle read in the article “The Unachievable Trend” in the new issue of the magazine “Food Promotion. Prod & Prod”.

The children with a hard life are the pain of any society. Today we often hear that this or that brand is overhung as a sponsor for the charity event, promising a part of its earnings to transfer to some child care organization.

Now each such structure is willing to prove oneself as a socially responsible business unit. Many believe sincerely that their duty is to care about children, but there are others business units are just trying to make a charitable positive image.

Today in our society, it is less and less possible to meet the information that is not carrying the advertising’s implication. The hundreds of thousands of the Marketing Specialists around the world are trying to sell a consumer’s attention not bothering of thinking about the morality. It turns out that all are growing dreaming of a global, but one day wake up and realize that their whole life has developed into the series of never-ending daily life, where the choice of the brand of the office’s plastic windows comes to the challenge of a global importance. This is where those are lying in wait for those for whom a human charity is only a successful way to make money.

Despite the fact that the experts have recognized the domestic market of the energy-tonics as one of the most dynamic and potential, it is still not known what to wait of these products. While the officials and the public decide what are the functional dinks: “living water” or “energy vampire”. These drinks are continuing to gain large audience of the consumers.

The domestic market of the energy-tonics and ways of their promotion are described in the November issue of “Food Promotion. Prod&Prod” in the article “The platform for flight-shot”.
To date, the major players of the market of the energy drinks in Russia are four companies: PepsiSo (AdrenalinRush’s drink), RedBull (RedBull and Bullit), CocaCola (Burn) and "Happyland" (the licensed brands RedDevi - the Netherlands, and “Jaguar” – the UK).

There was rather limited number of consumers of the energy drinks In Russia for a long time. The youth considered to be the primary target audience of the energy-tonics, just rather, only a certain part of it – the youth who is showing a certain focus of the interests and the rest’s style.

In the November issue of the “Food Promotion. Prod&Prod” the materials about the Poland’s export policy, which about had been published under the heading “The Region’s Marketing” has become one of the most interesting and fresh material.

Although the topic “The Region’s Marketing” have been developed in order to give an opportunity to the Russian regions to tell about its food industry in detail, this topic has become interesting for foreign trade departments attached to the foreign embassies.

To date, it has become very important to talk about own country and its food industry through the media profile, thus attracting the attention of wholesalers to their products. The magazine’s articles will tell about how it helps in establishing business contacts and trade relations between countries.

It stands to reason that the diplomats have decided to promote their suppliers. The Polish embassy had become the first that supported this program. Since the Poland presides at the European Union since 2011, it is interested in increasing export to Russia. Marek Ochepka – the Authorized minister – the Counselor of the Embassy of the Poland Republic in Moscow is in charge of the the program of promotion of the Polish products to the Russian market. Such approach says about caring of the country and maintaining of its interests, what improves its image as a whole. A list of the companies which are looking for the Russian’s partners is published in the magazine. And the Poland has a lot to offer. The Poland is one of Europe’s largest exporters of meat, including pork, beef and poultry. The dairy and the fish products, as well as the bakery products are taken a significant proportion at the structure of the Polish exports. In the Russia (because the import quotas of meat) the Poland is supplying fruits and vegetables, cheese, chocolate and some other products. The program of promotion of the Polish products and focus on the specific suppliers will be observed in the magazine in 2012 year.

It's not a secret that the less important positions in the Russian food portfolio export can be counted on the fingers. However, our country had been formerly one of the leaders in the global salad oil market, but in the modern history it survived a real boom. In the marketing 2002-2003 years, the exports of the salad oil was about 135 000 tones, exceeding the last year's index five times.

But nowadays there are the disturbing trends for the industry as a whole as well as for the Russian exporters in particular.

About the export potential of the Russian salad oil are telling in the article “The Sunflower Wind” in the November issue “Food Promotion. Prod&Prod”.

An increase of the stamp duty on the imported caramel gives the Russian producers the definite advantages and makes also life easier in many ways. However, in the case of idleness this way could lead the industry to a standstill in the future. The companies that are going to win their audience and to reach a new level of development, it is necessary to make the definite efforts as soon as possible.

The article “A Stick to the Cock” of the November issue of the magazine “Food Promotion. Prod&Prod” gives the answer the question “To be or not to be the domestic lollypops?"

The several months have been since the increasing of royalty on the imports of the Russian lollypops and caramel products. This royalty will have its force during three years and will be equal to $294.1 for one ton. While the consumers do not feel the significant changes of the prices for the favorite sweets, but, according to the experts, certain restrictions of freedom choice will not be avoided in the future. It is believed that the new royalty is one of the ways, designed to protect the economic interests of the domestic manufacturers of the lollypops and caramel. This advance has nothing to do with the products imported from Belarus, Kazakhstan and the less developed countries that have benefits of the domestic preferences of the Russian Federation, with the exception of Turkey and China.